Strategic planning and buying made easy

 

Our Services

LC Media’s offerings begin at the very first stages of the client’s campaign. Budget planning is crucial early on and with over three decades of experience planning political media buys Lisa is uniquely adept at helping clients to reach their desired audience in the most efficient way possible. She works closely with clients to accurately assess the options available to maximize their budgets. In addition to financial preparation, media market analysis and ad placement across traditional linear media, we also offer:

  • Competitive GRP Tracking (Political)

  • OTT and Addressable

  • Traffic Management


EXperience

Lisa has planned and placed the media that helped elect:

11 Senators & Governors

45 Members of Congress

24 Mayors

dozens of state representatives

 

The team

Tom Beal

Tom has experience with audio & video production, banner ad & landing page design, commercial distribution, commercial traffic management and competitive point tracking . During his time with The Campaign Group and Cross MediaWorks he was responsible for ensuring the delivery of hundreds of television, radio and digital ads to the right places at the right time. Tom has also assisted clients with opposition research and in the production of advertisements.

His background in both corporate and political advertising has allowed Tom to gain experience managing complicated, statewide commercial traffic in dozens of markets across the U.S.

Lisa Cabanel

Lisa Cabanel has been a media buyer since 1983. She has planned and placed media for political campaigns in every market in the nation and has managed total media budgets in excess of a billion dollars.  Lisa’s expertise enables clients to obtain premium placement for their spots and benefit from her expansive network. She is uniquely adept at helping clients reach their desired audience and in the most efficient way possible. She works closely with clients to accurately assess the options available to maximize their budgets.  Lisa’s vast experience in media market analysis and ad placement across traditional and digital media offers her clients a competitive edge.

Some of the campaigns for which Lisa has managed the media strategy and placement include:

  • Jared Polis for Governor

  • Chris Coons for U.S. Senate

  • Madeline Dean for U.S. Congress

  • Mary Gay Scanlon for U.S. Congress.

  • Ed Rendell for Mayor | Governor

Lisa has also has planned and placed advertising in Arizona, California, Colorado, Iowa, Missouri, New Mexico, Pennsylvania and Washington for organizations such as:  

  • Giffords Pac

  • With Honor

  • Democratic Congressional Campaign Committee

  • Democratic Governors Association

  • Patriot Majority

 

"SHE understands how to communicate effectively and what it takes to win.”

- Ed Rendell

 
 

Let's Chat

To find out more about whether LC Media is a good fit for you fill out the form and tell us a little bit about your specific needs.